• international boho chic designers namrata puri doe designs

International Boho-Chic Designers: Doe Designs // India

[I am so excited to launch this new series of my blog “International Boho-Chic Designers”. I have met so many fashion designers and artists on my travels who I buy jewelry, swimsuits, tops, anything from. I love having unique items and I’m creating this section to share them with you.  These are going to be limited to people I’ve met and personally shopped from/love, not people perking/paying me.]


I met Namrata, or as most people call her “Nami”, through a friend. I was told she was fun, loved to travel, and was a fashion designer here to open a shop in Goa. Obviously I was like, “umm, I need to meet her now”. Match made in heaven.

Introducing Namrata Puri of Doe Designs

international boho chic designers namrata puri doe designsThis cute fashion designer was born in bustling Bombay but moved around before settling in Delhi for her younger years. Having an insatiable appetite to travel (and food, as I’ve had many long lunches with her), she decided to go to Australia for four years.

Good thing she did, because trendy Melbourne sparked her interest in fashion. She had been limited in Delhi and was finally able to experiment with clothing choices. As you can imagine, it started to become the center of her life… and more exciting than learning about economics.

After school, she kept following her passion of fashion while styling on Bollywood sets and lots of ad shoots. Later she worked as a personal shopper for the rich and famous, if you can call that lucky job work! It wasn’t enough; while traveling through Nice, France, checking out all the boutiques, she knew she was ready to make her own line putting together all the worldly influences she had soaked up.

Nami started out making clothing for herself and naturally people were asking where it was from. She started making saris and chic modern blouses in pastels and neon colors. Since then, she’s added on a resort collection with flowy skirts, kurtas, and crop tops, as well as some natural looking muted earth tone shades in the line.

international boho chic designers namrata puri doe designsmixes of flowy skirts, gypsy tribal crop tops which are so in right now, and delicate Indian silks, below are pieces from the detailed and colorful sari’s

international boho chic designers namrata puri doe designshow can you look at these and not wish you were Indian and able to dress like this all the time!? I cannot wait to go to an Indian wedding so Nami can dress me like a supermodel- the one below is perfectly suitable for barbie and I love it. I kind of want to wear the top with my jean overall skirt but Nami would never let me out like that.

international boho chic designers namrata puri doe designs

international boho chic designers namrata puri doe designs

Doe Designs The Brand:

Doe Designs is pretty self-explanatory. It represents simple elegance like that of a little female deer in the jungle. We may not have a jungle back home, but we can all relate to the beauty of a doe.

 international boho chic designers namrata puri doe designs“I always felt there was a gap in the market for simple chic wearable Indian clothes. Everything seemed too heavy and overworked. I wanted something that could be worn to a beach wedding as well as to a function in the city. It’s about being perfectly simple yet chic and trendy. Our Designs were made to trot across the globe.” -Namrata Puri

Her collection of Indian wear consists of sari’s made of pure chiffons and georgettes net and lace, anarkali’s, kurtas and lehengas with intricate embroidery and traditional gota work.

international boho chic designers namrata puri doe designs

international boho chic designers namrata puri doe designs
The additional resort collection consists of maxi skirts with sexy slits, hi-lo dresses, tiny crop tops, and palazzos pants. I’ve picked up the pastel yellow maxi skirt- not that any of my readers would be surprised. I mention in almost all my packing posts about the absolute necessity of having a gorgeous maxi skirt in your bag.  

international boho chic designers namrata puri doe designs

international boho chic designers namrata puri doe designs

I’m sure you guys know that India is a bit more conservative. Namrata selling crop tops to girls in Delhi was a huge hit! She is bridging together two cultures seamlessly (was that my first pun?).  You know she’s done a good job when I’m tempted to buy a sari and I’m like, “I could wear it to dinner… or to walk the dog. I’ll find a reason.”

The skirts come with no slits for the conservative women, two for serious party girls, and one for the cheeky but sweet girl. I actually really love the overlay one on the far left below.

international boho chic designers namrata puri doe designs

This line is sweet but has a subtle sex appeal, much like her fashion icon, Miranda Kerr.

Other influences are supermodel Alessandra Ambrosio and Indian star, Kalki Koechlin (who is actually french, from Pondicherry, India) who is adorable and always looks dressed laid back and non-fussy; makes sense that Kalki dresses this way since her parents were hippies who came to India in the 60’s!

international boho chic designers namrata puri doe designsbling bling… this is insanely gorg!

Doe Designs For the Traveler

As an avid traveler herself, I asked Namrata why her line is PERFECT for us globetrotting girls. I can vouch that the fabrics are lightweight and pack easily; they’re great for hot weather (especially if you got for the double slit!) Here’s what she has to say:

“The maxi skirts are easy to wear anywhere in India given they are long and move beautifully across the entire world because of their style and elegant design.”

“They’re great for mixing and matching. You could wear them to the market to stroll around, to the beach with your bikini top or even a dinner date teaming it up with one of our lace or cotton crop tops.”

international boho chic designers namrata puri doe designs

international boho chic designers namrata puri doe designsSaris are her second hottest selling item. She modernizes them with an ombre dye, which is simple yet very popular here. Beige loving American moms could learn a thing or two from the color-loving Indian women. Only one thing better than seeing an Indian women in a sari is seeing her in one of Nami’s pieces of ombre art!

international boho chic designers namrata puri doe designsin LOVE with this! Indian women have it good!

international boho chic designers namrata puri doe designspretty chica in a sari, Nami rockin’ her own skirt in Spain, and our friend India wearing the palazzo pants which sold out at the pop up shop! Obvi, look how cute they are! Love.

Keep an eye on her facebook page for her next collection, which will feature beautiful silk and crepe de chin kaftans, slip on kimonos, as well as chiffon jumpsuits! I sort of live for kimonos.

I like to pretend like I’m her assistant and send her links like a little birdy whispering, “Nami, make me something like this…” She lets me feel special like, “Yeah, okay Rach, I’ll keep that in mind…” Although truly she would take custom orders (check out her contact information below if you’re interested in that)

international boho chic designers namrata puri doe designsdetails from a pink sari

Where Can You Purchase Doe Designs?

She has a shop at DLF city in Gurgaon, New Delhi. During season time in Goa (October-February) you can find Doe Designs at Thalassa pop-up shop and her colorful stall at the Saturday Night Market.

international boho chic designers namrata puri doe designs

If you’re not in India, don’t worry, just shoot her a message on Doe Designs Facebook page or e-mail her at at namrata [dot] doedesigns [at] gmail [dot] com. If you’re in India and need to reach her, you can call at +91 9801487916.

Make sure to follow along on Doe Designs Instagram to keep seeing these gorgeous colorful outfits and if you want to see what Nami is up to in India follow her personal IG here. Thanks for taking part in this, Nami.


Did you enjoy this post? Let me know in the comments or by sharing it with the social media links! I’d love to keep giving you travel tricks & tips so feel free to subscribe by e-mail in the big purple box below. Don’t forget you can follow me on facebook, twitter, instagram & bloglovin‘.


About the Author:

Rachel Jones left a career in nursing and lived on the beaches of Goa, India for the five years. Now she lives in Mexico where she gives advice on the 40+ countries she’s visited in the last 10 years. She’s the author of two India travel e-books: Guide to India and Insider’s Guide to Goa. Her blog, Hippie in Heels, like its name, is a contradiction combining off-beat adventurous places with glamorous and bespoke travel. Hippie in Heels has been featured in ELLE, Marie Claire, Grazia, and Cosmopolitan magazines. She’s a writer for Bravo TV.


  1. Polly April 26, 2014 at 11:30 am - Reply

    I already love this series. The red and yellow set and the deep pink/purple/gold one are to die for! The prints Namrata uses are gorgeous as well. Looking forward to seeing more designers featured on your blog!

    • Rachel Jones April 27, 2014 at 7:00 am - Reply

      Thanks Polly! I have a few more lined up already that I think people will love.

  2. Michelle April 26, 2014 at 12:48 pm - Reply


  3. Elora April 26, 2014 at 11:37 pm - Reply


  4. Jo April 27, 2014 at 9:57 am - Reply

    This post is just so pretty! I love all the colours. :) If I was living in Indian I would be all over those long skirts.

  5. Christie April 28, 2014 at 6:30 am - Reply

    Those maxi skirts are gorgeous! I can’t wait to check out her shop when I make it back to India…hopefully one day soon!

  6. Namrata May 1, 2014 at 10:16 am - Reply

    Thank you for the post Rachel ! I’ve had some beautiful feedback and it feels great :)
    Thank you girls for all your lovely comments I hope I get to dress you in something lovely one day xx

    • Rachel Jones May 1, 2014 at 6:45 pm - Reply

      Ahhh so happy, but of course everyone loved the post- it was full of your pics!!

  7. Elena May 12, 2014 at 12:34 am - Reply

    Hey, Rachel,
    I just discovered your blog in search of designers/suppliers for boho/hippie clothing. I am starting a business back in my country and I am looking for young designers or small manufacturing businesses to work with in the future. Do you know any in India or have any idea in case I want to go scouting where I should go to have the best chances?
    Thank you!

    • Rachel Jones May 12, 2014 at 10:34 am - Reply

      Hi Elena, I do a series you can search on my site called “boho-chic designers” there is contact information for who I’ve featured and every 2 weeks I add someone new.

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